Blogging has real benefits to your business. They include:
- Helping your website’s search ranking,
- Demonstrating your industry expertise,
- Widening your search availability.
Blogging can directly impact your search engine optimization plan. Google rewards those websites that are authorities in their field with better search rankings. They believe that industry authorities will be updating their websites regularly with information and news. Thus, Thus, if your website content changes with relevant content, you will get a bump in the search rankings.
So it’s good to add new content to your site, and blogging is a great way to do that
Posting blog articles also shows your expertise. As you write about topics that are related to your field, you are demonstrating your knowledge and experience. Buyers want to purchase from businesses that are experts at what they do because they believe that company’s product or service will provide more value.
So demonstrating expertise through blogging can win customers.
Blogging also opens your business up to attracting customers who are searching on related topics. As you write blog articles, some might be about subjects that, while related to your product or service, are not directly tied to it. But writing about these related topics allows your blog, and hence your website, to be found by web searchers searching for information on that related topic.
It’s an effective way to widen your search availability to those searching topics that are not connected to your core business.
Bob Turner is a Digital Marketing Consultant with Social Flair, LLC.