Content is King
Content marketing is a relatively new name for an old concept. It has been around for over 120 years.
In his book Epic Content Marketing, author Joe Pulizzi describes how the John Deere company began a magazine called The Furrow in 1895 to educate farmers on new technologies and methods. This is the oldest and best example of content marketing. The goal is not to sell, but to educate.
Today, businesses have more options than just print. A blog, video, photos and podcasts are popular media forms that can be used.
Content Marketing Services
- Blogging – We’ll write blog articles that are between 200 and 500 words for your blog site and post them for you with a photo. Blogging is a great way to help your search rankings because Google wants websites to update their content.
- LinkedIn’s Publishing Platform – At one time, only select LinkedIn users, called Influencers, could publish content here. In 2014 the site opened up this feature to all users. It offers a great opportunity to businesses to share their story or their unique take on their industries. We can write LinkedIn posts for you and get them published.
- Podcasting – In the world of content marketing, Podcasting is a rising star! This media form has grown by 30% each year over the last two years. Podcasting delivers the content you want to listen to, when you want to listen. No ads, no waiting. Add to that the facts that all smartphones have a podcast app for listening, and all cars past the 2015 model year will have smartphone connectivity and you can see why podcasting is the new way to reach customers! Check out our podcast, Online Marketing Guys and let us know what you what you think.
- Video Production – Video is a powerful way to build rapport with viewers and market businesses. There are multiple ways to use video, as well, to build interest and awareness for your brand.
- Website Pages – Regularly tweaking or redeveloping your website pages, along with optimizing them, can have a positive impact on your search rankings.
Contact us at 513-237-5530 to learn how we can help get your business found.