Being found in a relevant web search has become a vital marketing need for most businesses. If you don’t rank well, you have little or no chance of having new customers find you on the web.
Not long ago, webmasters used search engine optimization (SEO) tactics to increase your ranking. But Google’s recent changes to its algorithm have made all of that knowledge and experience obsolete.
Now, Google wants organic content that speaks to your industry expertise. Pages stuffed with keywords, an old black-hat SEO trick, will no longer be tolerated b the search giant.
Businesses should look upon these changes as an opportunity. Here’s a chance to explain who you are and what you do, without worrying about keyword density, or other SEO tactics. Use your website’s blog as your own publishing platform to demonstrate your ongoing expertise.
You can go further by using social media sites that promote SEO, as well. Sites such as Google Plus, LinkedIn and SlideShare are all indexed by Google, and having an active presence on them will help your search rankings.
Content marketing, social media and SEO. When used in a coordinated fashion, they create the Digital Marketing Sweet Spot.
If improving your search ranking is one of your goals for 2015, then why not use the tools accessible to everyone that will help you get there. These steps cost little or no money. But over the long-term, they can help establish your business as an expert in its field and positively impact your search ranking.
Bob Turner is a Digital Marketing Consultant with Social Flair, LLC.