OCTOBER 25, 2017 – Does your website show up on the first page of the Google search results? If not, you should consider taking steps to make sure it does. Read on to learn why.
Your Customers are Online
It used to be that a local business could simply buy a large ad in the Yellow Pages to get phone calls from potential customers. But with the internet, the importance of the Yellow Pages has faded away to be replaced by online search.
According to HostingFacts.com, there are over 1.2 billion websites across the internet today. To help people find what they are looking for, web users engage in 5.5 billion Google searches each day!
Those people are not just looking for information, either. They are buying products and services! In fact, ninety-five percent of all Americans shop online!
Taken together, these facts mean that if businesses want to continue to grow they need to be found where people are searching for products and services…and that is online!
There are four practices that we engage in to help businesses get found in the Google search results. They are:
- Organic Search engine optimization (SEO),
- Website content,
- Social media,
- And Review management.
Organic Search Engine Optimization (SEO)
One of the more popular myths is that if you have a website, it will be found and be presented in Google search result pages. Unfortunately, that is not the case. To have Google recognize your site, you first need to search optimize it, also known as SEO.
That is the process of positively affecting the visibility of your website so it will rank better in searches. It involves using “tags” on the backend of your site that tell Google what your pages are about. Completing these tags also fulfills a requirement by Google’s search algorithm. Not using them will keep your site from being found.
Winning in the Google Search Results
The single most important factor for getting people to click through to your site after a search is to rank on the first page. In fact, HostingFacts.com reports that 91.5% of all Google searchers find what they are looking for on the first page and never look at the other pages of results.
Being in the first position has added value, too. Those websites experience a click through rate of 34.3% from desktop users and 31.3% from mobile.
While organic SEO will get your site to appear somewhere in the search results, it does not guarantee that you will rank higher than your competitor. To do that, you will have to engage in SEO for the long term and take additional steps.
Because Google wants its searchers to have a good experience, it wants to recommend quality websites in its search results. The company believes that sites that regularly update their content must be authoritative and would therefore offer quality to their users.
To that end, websites that add new content are rewarded with better search results. The good news for businesses is that blogging satisfies this requirement. Along with providing better Google search results, blogging also delivers other benefits for your business.
Along with building awareness for your brand, certain social media sites can also help get you better search results. If your business is active on LinkedIn, Google+ or Slide Share your website can receive a bump in its rankings. That’s because Google indexes these sites.
But social media can also help you with getting more website traffic. If you create blog content that resonates with your target market, and you promote that blog on your social media channels, members of your audience will click through to read that article.
In today’s online world, reviews have become very important when it comes to making buying decisions. Ninety percent of consumers read reviews before they buy and 88% trust them as much as a personal recommendation from a friend. Of course, the reverse is also true. Eighty-six percent report that a negative review will keep them from buying from that business.
But reviews can also help your search rankings. If they appear on your website, for example, they are considered new content and work like a new blog post does. The real value is in Google reviews, though. The search algorithm takes them into account when it ranks websites for search results.
Ranking well in the Google search results is essential today if you want to be found by potential customers and get sales. While the process might seem complicated, tangled and daunting, it is clear cut to those who work in the field.
If you have questions about raking better, call Social Flair Marketing today at 513-237-5530
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Bob Turner is an Online Marketing Consultant with Social Flair Marketing in Cincinnati.