Recently I was asked if our company did social media posts for clients. “Yes,” I replied, “That’s one of our core offerings.” Then the person asked me, “How does that work?”
It occurred to me at that moment that not everyone might understand how our social media marketing service works. So, let me explain.
The first thing we do when working with a social media client is create a content strategy. The content strategy is a way of determining what types of content compliment what the client does and which do not. This plan also identifies the sources for each type of content.
For example, a moving company might want to have social media posts about moving tips. These might include the best ways to pack certain items, the best boxes to use, and how to carry heavy objects safely. This is information that their followers would find helpful.
But too often a company isn’t sure what to post, so they end up sharing content that has nothing to do with their core competency. A good example here would be the same moving company creating a social media post about the new mulch outside their front door. While they might think they are being friendly, this type of post isn’t useful and, to put it bluntly, nobody cares.
For a landscaping business, though, that type of post would be perfect. It would show followers the type of work they do. Content that you either create or share should be relevant to what you do.
The next step is to develop a social media strategy. This plan covers the details of the social program. It includes things like what social sites will be used, how many posts there will be each week, who will post, and what type of content will be posted.
The process we use for developing posts begins with the content strategy. In an editorial calendar, we assign the various types of content we will use to a particular day. Then we begin the process of curating content. That involves searching the pre-identified sources for items that fit.
Once we have them, we begin writing the social media post to fit the target market. All of our posts include an image or photo and link to either an article, blog or some other web content.
We are very big proponents of using social media to drive traffic to your website. So we like to promote blog posts on social channels to get users to click through. Here’s an example:
Do you think of your SEO, content and social media as separate practices? Actually, they are components of a larger system that helps your website to be found. Read how it works at our blog.
[link to blog post]
Once the posts are written, we them scheduled. If the clients want them to reach a broader audience, we will also boost them, as well.
The advantages of using a vendor to perform your social media tasks is three-fold.
First, an outside business that specializes in this type of work has a higher-level of expertise. It is, after all, what they do.
Second, it frees up yourself or your employees to do other, more important tasks that relate to your core competency.
Third, it is very cost effective. Depending on your needs, you will spend hundreds of dollars per month. That is much less expensive than the thousands you would spend to hire an employee.
If you need help with your social media, call social Flair today at 513-237-5530.
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Bob Turner is a Small Business Online Marketing Consultant with Social Flair in Cincinnati, Ohio.