Have you been noticing more and more video when you’re online? That’s because it has taken off! It is not only a great way to connect with your customers, it’s use is also strategic! Hosts Bob Turner and Liz Jostes tell you why on this podcast episode of Online Marketing Guys. You can listen to this episode by clicking the “Play” button below.
Let’s consider reach on Facebook. Right now, the social site’s algorithm rewards video with more reach than any other kind of content. Live video receives the greatest amount over the uploaded, pre-recorded form. With traditional posts from business pages reaching less than 1% of their fans, using Live video is a sound strategy right now if you want to reach as many people as possible. You can also reuse the recording and re-post it later, or to other social sites.
On of the other sites where you can re-post your recording is YouTube. Posting your videos there is a sound strategy. After all, the network is also the No. 2 search engine on the internet! That means if you search optimize your descriptions and tag your videos correctly, you have a high likelihood of being found.
Producing video for your business has other, subtle advantages, too. No other form of media allows you to connect with viewers like video does. Think about why movies and TV are so popular. We, as humans, are drawn to moving pictures. When you combine that with a compelling and entertaining marketing message, along with the right production standards, you have the ability to connect with others on an emotional level. That’s a powerful tool for marketers.
If your business is looking for a way to grow their reach on Facebook, be found in search and connect emotionally with viewers, then video is a tactic you should consider. However, there is more to doing video than simply lifting your phone and starting to talk. Make sure you know what you want to say, have bullet points that reflect a clear beginning, middle and end, and then stop when you are through.
Pay attention to the technical aspects of your video, as well. Make sure your image is lit well, your audio is clear and the camera is level and not shaky.
Listen to this episode by clicking “Play” below.
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Bob Turner is a Digital Marketing Consultant with Social Flair Marketing.