FEBRUARY 15, 2017 – Are you trying to get your website ranking higher? It’s a major consideration for businesses today. A 2012 SearchEngineLand.com survey showed that 85% of consumers use the internet to find the products and services they need. So if your website ranking is low, you’re not getting the business.
Don’t let that worry you, though. There are steps to take that can improve your ranking over time. Here are four areas that if done correctly and in conjunction with each other, can positively impact your search ranking.
On-Page Search Engine Optimization – SEO
Behind a public website page are a number of factors that need to be completed correctly for that particular web page to be found for a given keyword. These include the Title tag, Meta Description, ALT Tag and URL, just to name a few. Optimizing these factors on a web page is known as On-Page SEO.
Getting each of these factors right is essential if you want your site to be found. The process of optimizing your page is really getting it ready to be found by search engines.
Today, your content plays a larger role in website ranking than ever before. Google’s Panda update in 2011 refocused the algorithm from on that was focused on keywords, to one that now recognized and rewarded quality content.
That means that as long as you are adding quality, relevant content and keeping it current, your chances of ranking higher go up.
How Social Media Can Impact Website Ranking
Social media can be used to improve your website ranking. In fact, using it effectively can help you climb the rankings faster! This crossover between social media and SEO is referred to as Social SEO.
Being active on certain social sites that Google indexes, such as Google+ and LinkedIn, will positively impact your search ranking. The engagement your posts receive can also boost your ranking. Likes, +1s, Comments and Shares all give your business social authority. Google’s search algorithm now takes these social signals into consideration when ranking websites.
Besides Google, Yahoo and Bing, there are over 80 other search engines and directories on the internet. Google indexes many of them. If you have a uniform listing across these sites, it will also help your website ranking.
The challenge is that the data space around your website is continually in flux. Other sites scrape data and information constantly and your company’s listing can change without you even knowing. Managing these listings can be difficult for small businesses.
On-Page SEO, your website’s content, social media and off-page SEO all play a role in your website ranking. While this might seem like quite a list, each of these is pieces is manageable with the right people on your team or the right strategic partner in place.
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Bob Turner is a Small Business Online Marketing Consultant with Social Flair in Cincinnati, Ohio.